Blockport branding proposal.

Blockport is a cryptocurrency start-up in Amsterdam.The company started with a logo and no visual communication style.

The question: How would you improve the Blockport Brand (and Brand Book) to make it more impactful, less cold and distant without losing brand recognition?

The answer: The Blockport “portal” (circle symbol logo) as the base of the identity. Simple typography: Corporate but playful, Friendly & Informative. A tight colour palette: for recognition and to stand out in the industry. Stories: Photos & Videos, informative, costumer focused & lifestyle.