“Je komt er in de schoonmaak” campaign.

MSL Group was working on a recruitment campaign for OSB. OSB is an employers organization of the cleaning and window cleaning sector in the Netherlands.

MSL reached out to me for the campaign style. The main idea was to let people (mainly the younger audience) know that by cleaning you get the opportunity to see unique building/spaces up close, personal without masses of people around you. The photography: 80% surrounding, 20% employee. The colours are vibrant and striking. The logo en typo have movement. The visual: 25% copy, 70% Image and 5% logos of the cleaning companies. It is simple but stands out.

Website design will be up soon.

‘Je komt er in de schoonmaak’ campaign

ClientOSBServicesArt direction & DesignYear2018